The Gillette Razors are used by more than 750 million men in more than 200 countries globally. Razors are one of the most profitable businesses for Proctor & Gamble with operating margins ranging from 25-30%. Its skin care business segment has to compete with a large number of renowned players in the markets and is, therefore, the question mark in the BCG matrix. ![]() The company’s portfolio of shaving solutions is Stars in the BCG matrix as the company have the wide range of products from low end to high end with different alternatives which not helped the company to cater to the needs of the customer of different segments but also helped it in retaining them by continuously innovating its offerings. Gillette has the presence in business segments such as Razors, Blades, Trimmers, Shaving Creams and Skincare products. BCG Matrix in the Marketing strategy of Gillette. With such a large presence and brand portfolio, the brand Gillette is able to minimize its operational cost and optimize its distribution cost through the use of existing network of P & G. ![]() P & G, the parent company of the brand sells its products in more than 180 countries through it fully owned business units or joint ventures.
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